Enticing goals get a good thing going.
Gutsy challenges a team can work on and learn from together.
British Heart Foundation
ROI: Proven concepts capable of raising twice the client’s £7-figure savings target.
Uniting purpose: Drive every penny to the causes we care about, to reduce suffering and save more lives.
The activation: Colleagues at 10 branches, in 4 challenges over 6 weeks. One goal: test and implement wild ideas to halve the cost of UK stock generation.
Muscle gains: From disengaged volunteers to a team of radically accountable, commercially switched-on brand ambassadors.
Client: Marketing Director, UK
Fedex
ROI: 95% of an £8-figure stretch target, in 3 months.
Uniting purpose: Build collective power to take customers further, faster, more profitably.
The activation: 120 BU leaders in a two-day collaborative immersion, breaking down silos and unlocking post-merger integration benefits.
Muscle gains: World-class team leadership behaviours, fast and wise decisions, strategic consensus, collective responsibility and personal accountability.
Client: CEO, Europe
Rolls-Royce Motor Cars
ROI: Performance and quality impact ratings of 5.5/6 across 1,700 data points.
Uniting purpose: Cut through politics to say and hear the important things clearly, usefully, just-in-time, every time.
The activation: 100 culturally diverse production leaders, 48 high-impact social learning experiences; people committing to and trying new micro habits.
Muscle gains: Networked resilience, the courage to take social risks with new leadership behaviours, to share experiences and seek help from peers.
Client: Head of Internal Communications, UK
Magnox
ROI: £9-figure cost savings and decades of programme accelerations.
Uniting purpose: Safe, secure nuclear sites protecting people and the environment.
The activation: Senior sponsors and 50 champions leading a viral innovation campaign across 11 sites with 5,000 colleagues.
Muscle gains: Distributed leadership, cross-site and cross-function collaboration, critical and commercial thinking, storytelling and stakeholder management.
Client: Non-departmental government body, UK
Axa
ROI: Category beating NPS scores, 5% uplift of employee engagement scores.
Uniting purpose: Put the person before process when our customers need us the most.
The activation: A campaign of immersive simulations to rapidly instil a lasting commitment to care for customers.
Muscle gains: Sales and service teams able to cope in emotionally charged situations; the muscle memory for spotting and responding to customers’ urgent needs.
Client: Senior Programme Manager, Europe
Bloomberg
ROI: From a blank canvas to a five-year strategy with 95% of proposals agreed.
Uniting purpose: Challenge cultural norms to level up on diversity with a pipeline of future leaders.
The activation: Fast-track candidates learning in the work of external discovery, crafting insights, and producing then presenting cut-through stimulus to build alignment in the senior team.
Muscle gains: Increased ability for sensemaking and visioning, tough conversations, negotiation, decision-making, and developing strategic narrative.
Client: CEO, Global
